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| Travel Industry Accelerator |
| Travel Industry Challenges |
The Travel industry caters to recreational, leisure and business travelers. The travel industry sectors covers Transportation Services, Hospitality Services, and Entertainment Services. This wide diversity produces unique challenges for travel businesses. Here is a partial list: |
- Cancellations: Tracking reasons
- Percent Increase in Planned Sales - Shows efficiency of Travel consultants
- Changing Customer Profile: Keeping track of the relationship
- Develop & Package to new tourism products
- Outcome of unprecedented challenges due to international events
- Industry Size : Sheer size plus the fragmented nature of the sector
- Rate and Price Integrity: Different agencies offer different prices for same destination & service.
- This is just a partial list of unique challenges...
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| Features and Benefits |
| Blue Marlin Systems provides out-of-the-box business intelligence for the Travel Industry via Dashboards. These Dashboards provide Travel Industry specific analytics to bring timely insight into critical Travel business processes including these Known Key Performance Indicators (KPIs): |
- Here is a partial list of KPIs - Revenue Per Booking, Return on Ad Spend (ROAS), Planned Sales, Top Origin Destination Cities and Channels, Look to Book Ratios, Average Ticket Price/ Average Tour Cost, Promotions, Bookings by Source, Cancellations, Key Costs, Actual Sales Step-up Ratio, Bookings v/s Budget Trend
- Cancellations are shown and their reasons
- Ability to drill down to examine specific transactions - for example,
The "Hawaii Holiday" provides 13% of Gross Sales.
The "Internet" is the top channel with 20% of bookings
"Far East" is the top Region in Revenue in $$ and % Sales
- Decision makers spend less time looking for answers and more time driving
Strategic decisions like Promotions, controlling key Costs, minimizing the
Cancellations
- Dashboards provide vision in predicting early warnings and trends against
Targets using the industry standard performance metrics by clearly indicating
goals met
- KPIs track entire supply chain performance by brands, regions, destinations and point of sale
- Visual display of KPIs bridge the distance between the Travel Agents and Travel Company
- Dashboards assess data and predict change to corporate travel programs achieving precision and control
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