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| Consumer Product Goods (CPG) |
The CPG industry segment can be classified by its rapidly and drastically changing market dynamics for its retailers and suppliers. Explosive population growth, increased urbanization, an evolving customer base, global climate and natural resource issues are combining to create both significant opportunities. There appears to be a tradeoff between the benefit of high product volume sales coming at the expense of extreme data complexity. With this CPG dynamic, there is the primary challenge of the current recession - people are buying less plus they find cheaper things to buy and the consumer likes them.
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These opportunities produce daunting challenges which put pressure on production, cost and distribution. CPG companies must respond to rapid changes in consumer tastes while satisfying the needs of demanding retailers and managing global supply chains, manufacturing and assembly operations - one person put it another way: "Get It Right or Be Left Behind".This wide diversity produces unique challenges to the CPG supplier, here is a partial list: |
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- Right product at the right place, with right price and at the right time.
- Decline in returns on Trade Spending & effectiveness of promotions and campaigns
- Demand for rapid innovation and coordinated product introduction
- Revenue and Profit Pressure
- Growing demands on business value delivery from IT
- Appropriate retail execution models for emerging markets
- Increased retailer power and proliferation of private labels
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| Features and Benefits |
| Blue Marlin Systems provides out-of-the-box business intelligence suppliers in the CPG via Dashboards to satisfy consumer products industry challenges. These metrics and KPIs come from and are derived from different business processes in the customer's landscape. They assist in making effective business decisions and some are... |
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Planned Sales, Key Costs, Outdated Product, Promotions, Sales v/s Budget Trend , Development Costs, Time to Market, Sales metrics, Marketing Costs, Research and Development Costs, Revenue Trend, Resource Cost, Top Customers, Demand-Supply Planning cost, Product Analysis, Forecast Accuracy, Material Management and Planning Costs, Selling Expenses to Sales Ratio, Percentage of Customer Complaints. |
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| BMS dashboards assist in: |
- Allowing staff to take advantage of their mobile phones and devices to manage critical business processes
- Assisting staff to drive profit margins and top-line growth at the same time
- Improve operational accuracy
- Improved on-shelf availability and forecast accuracy to capture spontaneous customer demand
- Faster response times to market changes and operational events - from shifts in demand to supply chain disruptions - and improved global price maintenance
- Flexibility to exploit opportunities for growth through mergers and acquisitions, geographic expansion, or new business models or channels
- Reduced inventory cycle times - with corresponding reductions in inventory levels, sell-offs, write offs, scrap, loss, or supply disruptions
- Supply and demand planning capabilities to enable quicker responses to changing customer buying patterns.
- Business users spend less time looking for answers and more time driving Strategic decisions like Promotions - seeing their effectiveness plus controlling key Costs by responding to market condition.
- BMS Dashboard provides data visibility to its users to predict trends and alerts against targets with industry standards.
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